10 The manhole cover: where we fail when it comes to customers.

 Your audience is subject-driven, not technique-driven!I am always trying to improve my technique, since that is the vehicle that delivers my artistic vision. Sometimes I succeed, other times I fail… miserably. The problem is that I will focus so much on technique that I will forget to spend the necessary time required to create stimulating content. It’s easy to forget that customers tastes are subject-driven, not technique-driven.  It’s great when your artist friends ooh and ahh over your technique, but don't lose sight of what you are painting or your potential customers. For example, a painting of a perfectly rendered

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