Google stands out as the most widely used, often serving as our first stop on the Internet. SEOptimer provides a great way to start a conversation with a new prospect, showing real data about their business and suggestions to fix any issues with their website. Evaluate the optimization of a website against specific keywords you would like it to rank for. We’re a full-service digital marketing company that specializes in SEO audits. We have a team of 500+ experts that will bring their knowledge and expertise to your campaign. We’ll help you create a campaign that drives results for your business.
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But there were a ton of issues in the “should fix”, “nice to fix”, and “let’s ignore this… look a squirrel” buckets. So, before diving into any individual factors, let’s run a website crawl with Seobility.. While you’re there, take note of your WordPress version (under WordPress) and database version (under Database) as we’ll be using them in a moment. Shows you whether the site has any manual actions preventing it from ranking. If you’re not then grab a free certificate from Let’s Encrypt and follow our guide. And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.
Step #8: Ensure Your Site Is Mobile-Friendly
We designed our on-site optimization service with businesses like yours in mind that lack the resources or skill to apply all of our proposed changes and edits. We use it to generate an overall “score” for each page of your site – and we can track how those scores change over time with our optimization efforts. Once flagged, it’s relatively easy to correct these mistakes after your SEO audit. We can use it to detect plagiarism, grammatical issues, spelling errors, and other issues that could interfere with your SEO results.
Building an in-house team gives you complete control over your SEO strategy, but it requires a significant investment in hiring and training staff. This approach is best suited for larger businesses with ongoing SEO needs. Salaries for SEO professionals vary, with entry-level positions starting around $50,000 annually and senior roles potentially exceeding $100,000 annually. In addition to salaries, you’ll also need to budget for tools, software, and ongoing education. We all rely on search engines to find everything from quick answers to complex research. Whether you’re searching for a recipe, troubleshooting a problem, or just satisfying curiosity, search engines are our go-to resource.
Neglecting SEO audits result in missed opportunities, declining traffic, and loss of potential customers. Staying proactive makes sure your site remains aligned with search engine guidelines and user expectations. To underscore the importance of performance, Google launched the Core Web Vitals. These metrics help site owners gain insights into how their sites perform in real life and get tips on improving those scores. The metrics focus on loading times, interactivity and stability.
Other important errors and crawling details
Finally, evaluating your metadata can help you get more clicks in the SERPs. Metadata is data that describes your page to Google so it can form it into a search result. If you don’t create this data for each of your pages, Google will improvise, which can end poorly.
- The next stage of your SEO auditing process is to use one of the many free SEO auditing tools for website analysis to look at critical on-page factors.
- Auditing keyword usage and density means assessing keyword frequency and distribution for natural, relevant, and effective SEO optimization.
- You can go deeper by enrolling in a technical SEO course and visiting the resources below.
- Whether you’re a seasoned SEO pro or just getting started, our popular pages report is an essential tool for optimizing your website and boosting your search engine rankings.
- Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer.
You could have the best content in the industry, but technical issues could still hold your rankings back. Your content needs proper organization on each page SEO Anomaly so readers AND search engines can understand it easily. Find out what’s holding your website back with Epiic’s SEO auditing services.