How Pokémon Go Will Change Mobile Advertising

From connecting the online world to the real one and creating the potential for custom content and programmatic video, here's what you should know about Niantic's hit.

Pokémon GO

Pokémon Go: The cultural phenomenon has made a comeback

Pokémon GO for Businesses: How to Embrace the Trend – Business House LLC is a Full Service Advertisement and Marketing Agency, Web Design, Marketing Consulting, 270-401-3323 – Elizabethtown, KY: Businesshouse

The Best Ad Strategy for Pokemon Go Might Not Be What You Think

Pokémon Go Brings Advertising to Augmented Reality - Appleton Creative

Pokemon Go: New update has been released, buffs capture rate - IBTimes India

Catch 'em all with Kubernetes: Pokemon Go case Study, by Prathamesh Mistry, Nerd For Tech

Guide to Lucky Pokémon in Pokémon GO

How Pokemon GO and Augmented Reality are changing marketing

Nintendo shares rise highest with Pokemon Go's success

Pokemon Go maker Niantic lays off 230 employees, cancels games

All the Ways Marketers Are Taking Advantage of The Pokemon Craze - DMNews

Niantic's New Ad Format Uses AR to Reward Mobile Users

Pokemon GO is Revolutionizing Location-Based Advertising While Building a Planet-Scale 3D Map at the Back End - Geospatial World

Pokemon GO Easter egg allows Pikachu to stay on your shoulder