Pokemon GO and the future of in-store augmented reality

Augmented reality allows retailers to give shoppers instant product details and promotions through their smartphones. These days it’s not uncommon to see people meandering into traffic or darting down dark alleyways with their eyes fixed on their smartphone as they hunt down Charizard or Pikachu.

Is augmented reality still used?

Augmented Reality: The future of Marketing- Part 1

Pokemon Go is Game Changer For Augmented Reality

Pokemon GO and the future of in-store augmented reality

Pokemon Go brings augmented reality to the mainstream

Augmented Reality: Where are we now, and what does it mean for marketers?

Can Augmented Reality Games Like Pokémon Go Ever Have Stories?, by Mark Riedl

Pokemon Go creator Niantic suffers Metaverse woes as Peridot joins list of AR disappointments

How Pokémon GO Creator Niantic Is Revolutionizing Advertising With Rewarded AR Ads