VRIO Framework

VRIO Analysis is an analytical technique briliant for the evaluation of company’s resources and thus the competitive advantage. VRIO is an acronym from the initials of the names of the evaluation dimensions: Value, Rareness, Imitability, Organization. The VRIO Analysis was developed by Jay B. Barney as a way of evaluating the resources of an organization…

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The VRIO Framework: A Tool To Effectively Evaluate Your Strategy