Samsung Within — Gene Lu / UX Designer

Samsung wanted to turn their users into brand advocates. One problem we identified was that Samsung users simply don’t know enough about the company to advocate for it. So we presented incredible untold stories that would make Samsung users proud, in a way that would keep them interested.

Mandalorian x Nike Helmet — Gene Lu / UX Designer

Valley Vision Magazine & Annual Giving Report Fall 2021 by Valley Christian Schools - Issuu

Samsung Within — Gene Lu / UX Designer

ORO Editions Book Catalog by ORO Editions - Issuu

OMORPHO App — Gene Lu / UX Designer

Nike+ Apple Watch — Gene Lu / UX Designer

OMORPHO App — Gene Lu / UX Designer

Experience design by Huỳnh Minh Nhựt - Issuu

DuPont's Invent a Better N:OW — Gene Lu / UX Designer