Hollywood Tests Movie Ticket Sales at Walmart With 'Man of Steel

Popular on Variety Walmart is about to give Superman an early boost at the box office, with the company becoming the first retailer to sell tickets to an advance screening of a studio film. It’s a deal that, if it takes off with consumers, could quickly become a new source of revenue for Hollywood’s majors […]

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Hollywood Tests Movie Ticket Sales at Walmart With 'Man of Steel