Fifa, Product Placement And The Future Of Ads In Video Games

We take a look at EA Sports’ Fifa series and the opportunities its in-game dynamic advertising offers marketers.

Frontiers Congruity of Virtual Reality In-Game Advertising

How Brands Are Using In-Game Advertising - ADOTAT with Pesach Lattin

EA Sports V Fifa: Who Will Win The Battle Of The Brands?

In-game advertising in the context of triple-A franchises — A win for marketers and players

Degree® Launches 'Change the Field,' in Corporation with FIFA and USWNT Forward, Christen Press, to Create More Inclusive Soccer Communities Across the U.S.

EA Pulls Ad That Markets FIFA Microtransactions to Children - IGN

Why do in-game billboards and fliers in video games post fake ads, when the developers could be making money posting real ones? - Quora

FIFA 23 hands-on preview: focus on women's football makes final FIFA game the most inclusive ever

World Cup 2022: How to prepare for the most digital World Cup