Buc-ee's Creates New Texas Word Thanks to its Billboard Blunder

At this point, all we can say is well played, Buc-ee'swell played.

Danny Merrell

Texas' Buc-ees capitalizes on billboard typo, sells 'Hodwy' T-shirts, San Antonio

This billboard in Springfield, MO for a gas station that's ~8 hours down the road : r/funnysigns

Madigan's Pubcast

Buc-ee's billboard typo: Hodwy defined

Al Gore Presidential Campaign Ad - 2000

Did Buc-ee's mean to misspell 'Howdy' on Texas billboard?

Danny Merrell - 600 ESPN El Paso

Texas News, Misspelled Buc-ee's sign goes viral

Oops to Opportunity: Buc-ee's Turns Misspelled Greeting into T-Shirt Trend, Ash Jurberg

Buc-ee's Misspelled Billboard On Texas Highway Getting Attention