Choice Overload Bias - The Decision Lab

Choice overload, or "overchoice", is a phenomena stating our tendency to have difficulty making a choice if presented with numerous options.

What TeamFight Tactics Can Teach You About Decision-Making, by Sophia Calderone, The Startup

Frontiers Beyond Discrete Choices – Investigating the Effectiveness of a Proximity Nudge With Multiple Alternative Options

Biases - The Decision Lab

Biases - The Decision Lab

Why choice architecture cannot be avoided – Website and Communications Blog

Choice overload: A conceptual review and meta‐analysis - Chernev - 2015 - Journal of Consumer Psychology - Wiley Online Library

Design – How to Choose What to Choose - Business Models Innovation

Decision neuroscience and neuroeconomics: Recent progress and ongoing challenges - Dennison - 2022 - WIREs Cognitive Science - Wiley Online Library

The Decision Lab (@TheDecision_Lab) / X

Biases - The Decision Lab

The Decision Lab en LinkedIn: The OODA Loop - The Decision Lab

Choice Overload Bias - The Decision Lab

Conceptual model of the impact of assortment size on choice overload.

Mitigating Choice Overload: An Experiment in the U.S. Beer Market, Journal of Wine Economics