Why is the Bleach anime and manga called Bleach?

Parents should be forgiven for their concern when they check their children's search history and see "Bleach" in it.

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Why is the Bleach anime and manga called Bleach?

Even Bleach Fans Still Get The Name's Meaning Wrong

Why is the Bleach anime and manga called Bleach?

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Bleach: The secret behind the name of the series

Since the upcoming Bleach chapter will most likely be a pilot for

Now I understand why it is called Bleach. (not the actuall reason