Airbnb's earnings surge after 'incredibly effective' marketing shift

The travel accommodation business's decision to cut performance marketing and increase brand investment two years ago is paying off, it claims, with the move away from 'buying customers' to 'education'  boosting direct bookings and retention, and helping grow profit.

Airbnb's Q1 2021 data: What if Airbnb's bet to become more than a

Marketing Week on LinkedIn: Airbnb's earnings surge following

The evolution of Airbnb's business model – Airbnb Before, During

Airbnb's earnings surge after 'incredibly effective' marketing shift

Airbnb Q4 2021 financial results: Great earnings, but question

2020 Airbnb earnings reveal keys to its success: A strong brand

Why did Airbnb combine Product Management with Product Marketing?

Mitso (@MitsoMarketing) / X

2022 Airbnb Statistics: Usage, Demographics, and Revenue Growth

For some, Airbnb may be losing some appeal as side hustle

The evolution of Airbnb's business model – Airbnb Before, During

Airbnb CFO: We were right to shift spend from performance to brand

Marketing Week on LinkedIn: Airbnb's earnings surge following