And if you see any lonely grey nodes hanging around, those are your orphan pages. In the Site Audit module, explore the Indexing and crawlability section, namely Resources with 4xx status code, Resources with 5xx status code, and 404 page set up correctly. For that, select BHS Links List Mode in the project creation dropdown menu. Add the domain link and a set of specific URLs you want to crawl.
Google Analytics
Unless you’re auditing your own site, IA-based recommendations should hinge on the goals of project stakeholders. To which pages/parts of the site are they trying to push users? Your target audience and business goals will inform the way you define and organize content. This type of SEO audit will involve on-page efforts like image optimization but largely refers to performance metrics like site speed and security. A technical SEO audit will identify opportunities to fix, eliminate, or reorganize code, prevent spam, switch from HTTP to HTTPS, and more. An SEO audit refers to the process of evaluating various elements of a website that impact its performance in organic search.
Check for broken pages and links
If they guarantee you that their changes will give you first place in search results, find someone else. Successful bloggers should see an increase in all these stats simultaneously. Make sure that all your links work properly, that they are relevant, healthy and with proper keywords. Remember; accessibility refers to crawlers being able to access your pages while indexability refers to those pages being presented within the search engine after being accessed.
Not only have we driven more than $10 billion in revenue for our clients, but 91% of our clients stick with us. Most businesses, 55% of the ones we surveyed to be exact, opt to choose an SEO or digital marketing agency, like WebFX, to perform their SEO audit. The first search result claims more than 30 percent of all search traffic, demonstrating that it is good to be number one.
- We analyzed search queries and ensured each piece of content provided direct, concise answers to common user questions.
- If you want to prioritize fixes, sort the report by estimated organic traffic from high to low.
- With everything in one place, it’s also easier to spot patterns and draw connections.
- One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit.
- Videos play an increasingly important role on the web, but in truth, many sites pay no attention to video SEO.
- An SEO audit is the analysis of your website against search engine optimization standards.
SEO audit checklist
By reading this article, you can apply these insights to save yourself and your SEO clients time, money, and frustration – in less than an hour. I’ve seen almost everything that can go right – and wrong – with websites of different types. After conducting more than 500 in-depth website audits in the past 12 years, I’ve noticed clear patterns about what works and doesn’t in SEO. Completing a comprehensive SEO website audit is just the beginning of your optimization journey. For the other SERP features, the exact optimization techniques change based on which SERP feature you’re targeting. Once you know which SERP features you’re missing out on, you can start thinking about how to optimize for them.
