Voice search is one of the most underrated opportunities in SEO right now – especially for local businesses. Which means you BHS Links can systematically improve your content to exactly match what Google wants to see. It has a massive impact on your page load speeds and core web vitals.
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A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there. The URL of a page, which is also known as a slug, is a permanent link. An optimized URL should be less than 255 characters, and hyphens ‘-‘should be used to separate the different parts of the URL. Furthermore, it should be short, descriptive, and include your target keywords. Yes, on-page SEO is crucial for improving search engine rankings and driving organic traffic.
- Used by our team and clients alike, the SEO tools within our RevenueCloudFX suite can help take SEO foundations to competitive rankings.
- This often helps to improve your meta descriptions for unique searches.
- This chapter covers keyword research and other methods to determine what your audience is seeking.
- H1-H6 header tags are HTML elements that create a visual hierarchy of a web page, which helps users and search engines quickly scan and interpret the content of a web page.
- Google’s ranking algorithm has changed so drastically over the years that SEO is an ever-changing game.
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While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images. It also means making sure your website has a high level of expertise, authoritativeness, and trustworthiness. On-page SEO (also known as on-site SEO) refers to the practice of optimizing webpages to improve a website’s search engine rankings and earn organic traffic.
The user is looking for the most important information about the product in a simple, scannable form. Google is becoming better at understanding what kind of results people want to see. Sure, every page goes down now and then but it shouldn’t happen too often and for a long period of time. Having too many long-lasting downtime periods has a negative impact on your SEO and traffic. Another thing you can do to improve the crawlability of your website is to make sure it has as few downtimes as possible. First of all, it looks better and makes more sense for the users.
If your category pages aren’t arranged logically, it’s more difficult for shoppers to find what they’re looking for, leading to increased user frustration and high exit rates. If you’re using an ecommerce builder like Shopify, you’ll be able to easily tweak these titles from your dashboard or website editor. This URL is effective because it features a keyword that shoppers might be looking for (“blue crop top”) and clearly describes what product is sold on the page. Let us help your business find the best tools and solutions to thrive and grow. How often should I post content is a common question most website owners ask.